Colourmill, an Australian-based, family-owned business with over 30 years of experience in baking, caking, and making colorful creations, approached Universal Favourite for a rebranding that would better reflect the company's direction and product offerings. With an existing e-commerce site built on Shopify using a pre-built theme, Colourmill sought a more custom solution and a robust B2B platform to accommodate their growth.
We were brought on by Universal Favourite to build the custom theme, and their rigorous design process provided solutions for complex business problems while ensuring an immersive and playful user experience. We worked closely with the Colourmill team, consulting on inventory management and helping to consolidate data through various solutions. We prescribed Shopify Plus and assisted with the migration, leveraging the new B2B platform within Shopify Plus to create a custom wholesale area. This area addressed complex issues such as shipping, product display in different regions, and varying payment terms and methods for each customer.
Custom modules were built for each page, with Universal Favourite designing unique modules for every page, as well as a streamlined mobile version. This collaboration resulted in a tailored e-commerce solution that effectively showcased Colourmill's vibrant product offerings while catering to their growing business needs.