Flaus

Flaus, a female-founded health startup, has designed and sells the world's first planet-friendly electric flosser. They engaged Universal Favourite to develop a brand that would make an everyday chore enjoyable while being environmentally responsible. As part of the brand development, Universal Favourite designed an e-commerce website, which we were brought on board to build. Throughout the project, we worked closely with all teams to understand the business and project requirements, ultimately prescribing Shopify Plus as the platform solution. A custom theme was developed using Shopify 2.0, taking advantage of content blocks used throughout the site. Each page was meticulously designed by Universal Favourite, and we transformed these designs into reusable modules with various options. Complex integrations were implemented with Recharge and Yotpo to manage recurring subscriptions and loyalty programs. Our focus on micro-interactions contributed to a playful yet streamlined user experience, resulting in a successful collaboration that effectively showcased Flaus's innovative and eco-conscious product while providing a succinct and streamlined shopping experience.